Hi folks! Jorden here, and today we’ve got an AWESOME guest post from Stephanie Trovato alllllll about how to find freelance writing clients that pay well during the Coronavirus pandemic. Note: We aren’t necessarily saying these specific companies mentioned are hiring right now – just giving you ideas for booming industries and the *types* of companies to pitch. Stay safe out there, and get to pitching (Free pitching guide right here if you need it!). Over to you, Stephanie!
First off, I hope you are all safe and well.
There is no future without health, so make sure to take care of yourselves and your loved ones, both physically and mentally.
Now, in light of current events, I know what you might be thinking:
“I’m a freelance writer. What the hell am I supposed to do now? There’s no work!”
While I resonate with your feelings, I’m going to tell you that you are wrong.
…There are freelance writing jobs out there, even during the coronavirus pandemic!
The clients that are urgently hiring writers right now may not be the ones you are used to pitching, but that’s okay.
There are plenty of companies out there that need your help.
In the industries we’re going to cover in this blog post, they need content and they need it right now.
So, it’s time for you to step up and help those companies keep their content marketing strategy going so they can continue to grow!
Use the list below to get your wheels turning for the types of companies to pitch to.
Freelance Writing Jobs During Coronavirus: 4 Clients Hiring Writers Right Now (Pitch Them!)
Before we dive in, note that you shouldn’t just limit yourself to these four.
Use this list to get your mind thinking outside of the box about how companies can pivot their efforts to reach the masses.
1) Mental Wellness Companies
In a time of such uncertainty, anxiety and fear rank high in the feelings category. People may or may not realize that they need some guidance or that help is even out there.
Mental wellness companies have begun offering free or lower-priced services through their websites and apps to help those who need it.
BetterHelp, an online therapy service, has also been putting out content on their blog surrounding the pandemic.
They need your help to get the word out.
Pitch to companies like these, and offer blog topics that people will want to click on, especially posts relevant to the pandemic.
2. At-home fitness solutions
Gyms have been shut down.
Finding a new way to exercise from home is imperative to the physical and mental health of so many people in this world.
So, fitness companies have become more creative than ever by ramping up their virtual classes and offering them for free or reduced fees.
…And they desperately need content!
Peleton has posted three blog posts in one week.
From blog posts to Facebook Ads promoting their new workout-from-home programs, companies like these are ramping up their content output more than ever before.
3. B2B companies in Industries like Finance and Real Estate
Businesses around the world are looking for ways to increase their revenue with this pivot into a completely digital world.
For many B2B companies, they are the answer those struggling businesses are looking for.
For example, BiggerPockets is a real estate blog that provides helpful tips for property managers, and they’ve been putting out blog content about the effects of Coronavirus pandemic on the real estate industry.
(Note: Biggerpockets also offers B2C advice on their blog, including personal finance tips! So don’t feel like you have to limit yourself to B2B. Just think about how you can pivot within your niche to create content relevant to the current world situation!)
People are looking for answers.
Help your clients provide those answers via their content.
4. Remote Work Software Companies
The shift to a fully remote world may seem like a foreign language to some businesses.
Right now, they’re asking themselves:
“Where do we start? What tools should we use? What do we even need?”
Luckily, there are many companies out there that are here to help make their lives easier.
Whether they provide team management, virtual conference calls, or complete remote work access for all employees, these companies exist and they are booming.
For example, Zoom, a virtual conference call company, has posted on their blog everyday in the last week (at the time of writing this blog post).
Their blogs range from answering remote work questions, to creating company culture in a virtual environment.
…Super relevant right now!
These are the topics people are searching for. So pitch, pitch, and pitch some more!
These types of companies are going to be doubling down on their marketing in light of current events because so many people are working from home.
They will continue to be the companies looked at to answer questions by businesses across the world.
They need your help creating content. Be helpful!
What type of content should I offer as a freelance writer, specifically during the Coronavirus pandemic?
Well, what are you good at? Take those skills and apply them.
Or, use this as an opportunity to start working on projects you have always wanted to try.
Here are some examples of content in high demand right now:
1. Virtual Classes and Online Courses
Now that many businesses have the ability to reach their customers through the screens right in the palm of their hands, this business is booming.
Can you create class outlines? Video scripts for online course sales pages? Email sales funnels?
2. Articles & Blog Posts
Staying relevant is key. Pitch some blog ideas to companies that have a blog, especially companies in the industries covered in this blog post.
They are going to want to double down on their content to stay top of mind, and they may even want content specifically tailored around what it happening in their industry around the world right now with the Coronavirus pandemic.
3. Whitepapers & E-Downloads
Email marketing efforts will be ramped up now that digital marketing efforts are increasing.
Create pieces that can be downloaded by signing up via email to create a sales funnel for these companies. This will have a direct impact on their revenue in a positive way, which means they’ll be willing to pay you well!
4. Facebook Ad Copy
I don’t know about you, but I’ve seen more Facebook ads for at-home workouts and remote work companies than ever before in the past couple weeks!
And it makes sense.
These industries are booming right now, so it’s the perfect time to advertise.
If you specialize in ad copy, pitch away!
These companies need your help, and they need it NOW.
A Final Word on Finding Freelance Writing Jobs During Coronavirus
Don’t let the fear of losing clients get you down.
If you can, try to instead use that energy to set up your writing portfolio website and pitch companies like the ones listed above.
If you’re not sure how to pitch, grab Jorden’s free cold emailing guide right here based on what she did to land over $800 in paid client work in just a few weeks!
If you want more help, check out this resources page for a list of free resources to help you grow your freelance writing business during these uncertain times.
And stay safe out there!
Stephanie Trovato fills her days with content creation and being a toddler mom. She is a graduate of the Fashion Institute of Technology and is based in New York. Follow her on Instagram @steph_trov and check out her website Big H Content for more content.